Tuesday, 13 December 2011
Monday, 12 December 2011
East enders opening credits
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From the eastenders research, it was clear that just from the opening drums and picture that the audience would know what soap it was. This was because it had a clear brand identity. This was something I tried to establish with my soap through my product and ancillaries, so that it it could be easily recognisable and easily related to by an audience. However as my target audience was different (16-24) the branding had to be completely different to eastenders.
From the eastenders research, it was clear that just from the opening drums and picture that the audience would know what soap it was. This was because it had a clear brand identity. This was something I tried to establish with my soap through my product and ancillaries, so that it it could be easily recognisable and easily related to by an audience. However as my target audience was different (16-24) the branding had to be completely different to eastenders.
Saturday, 10 December 2011
Made in Chelsea
This evaluation refers to question 1 and 4
As I had decided to promote my trailer at a target audience of 16-24 year olds I researched into trailer with a similar target audience. By using youtube I searched into some of these trailers. The best example I found was this made in chelsea trailer. It follows the lives of people who all know each other and live in the same area, with interweaving storylines. This was the type of trailer I wanted to make so this was a good one to research
The trailer is made up of lots of different clips edited together. It is edited at a fast pace, which is how I wanted my trailer to be. It also has a backing track of non diegetic sounds played behind the diegetic dialogue. It also makes use of title cards with a clear branding, in order to tell the story and make the branding clear to the audience.
Also many of the clips are just charachters expressions or one liners, and use of over the shoulder shot types and establishing shots. My soap would be shot like this, with variations on edits and features. Also the Made in Chelsea trailer is more upbeat than the storyline ideas my group had, however some of the characters were relatable to the ones in Made in Chelsea. It was a good trailer overall to use as a style model, and helped to highlight soap conventions.
Preliminary Soap trailer
This evaluation refers to questions 1 and 4
To start off my coursework we collected a number of scenes from soaps such as coronation street. This enabled me to learn the conventions of trailers such as how to use the backing track, and how to edit scenes together and create parrallel narrative. It also enabled to understand the software such as imovie, and garage band to create an original soap trailer.
Eastenders Trailer
This refers to evaluation question 1 + 4
This is an example of an english soap,where the charachters lives are worse that those of the viewers. This is so the audience can experience catharsis - the purging of negative emotions by watching someone go through something similar or worse.
Overview
• Opens with establishing shot of the ‘Queen Victoria Pub’. Shows the audience the type of working class setting the soap is set in. Fades to black
• Slow non dietetic music playing in the background creates suspension
• Over the shoulder shot in MCU of Stacey crying and a man saying ‘Who did this to you’. Creates a dramatic atmosphere
• Fades to another establishing low angle shot of the pub, then quickly goes into a MS shot of blonde haired woman. Voice over speaking and she looks frantic. Turns round quickly and camera changes as she does this
• 3 different shots of characters all edited together quickly. All in MS with the characters looking just above the camera. MES of night time lighting to portray the depressing atmosphere of eastenders, with coats on etc. To show that it is dark and cold – pathetic fallacy to indicate the settings of the characters lifestyles
• POV shot of Phil opening the door and coming in to the pitch black room. Diegetic
dialogue of him saying “Im going to kill him” in an over the shoulder shot.
• Pans up to a man pouring a drink in the pub, and raising his glass to a statue. Irony in this as it contrasts with everything else that has appeared so far in the trailer.
• Finishes with BBC title card saying time and date of the show.
We tried to use many of these camera techniques in our trailer, and the way mine is edited together is similar to this trailer in order to create the drama. However our trailer greatly contrasted with eastenders in that we wanted a far more middle class feel to it, with more posh settings and the characters appearing to be richer. Also out trailer was more light-hearted than the eastenders one, and we aimed ours at a different target audience. This is shown by the age and appearance of the characters in our trailer compared to the eastenders one.
This is an example of an english soap,where the charachters lives are worse that those of the viewers. This is so the audience can experience catharsis - the purging of negative emotions by watching someone go through something similar or worse.
Overview
• Opens with establishing shot of the ‘Queen Victoria Pub’. Shows the audience the type of working class setting the soap is set in. Fades to black
• Slow non dietetic music playing in the background creates suspension
• Over the shoulder shot in MCU of Stacey crying and a man saying ‘Who did this to you’. Creates a dramatic atmosphere
• Fades to another establishing low angle shot of the pub, then quickly goes into a MS shot of blonde haired woman. Voice over speaking and she looks frantic. Turns round quickly and camera changes as she does this
• 3 different shots of characters all edited together quickly. All in MS with the characters looking just above the camera. MES of night time lighting to portray the depressing atmosphere of eastenders, with coats on etc. To show that it is dark and cold – pathetic fallacy to indicate the settings of the characters lifestyles
• POV shot of Phil opening the door and coming in to the pitch black room. Diegetic
dialogue of him saying “Im going to kill him” in an over the shoulder shot.
• Pans up to a man pouring a drink in the pub, and raising his glass to a statue. Irony in this as it contrasts with everything else that has appeared so far in the trailer.
• Finishes with BBC title card saying time and date of the show.
We tried to use many of these camera techniques in our trailer, and the way mine is edited together is similar to this trailer in order to create the drama. However our trailer greatly contrasted with eastenders in that we wanted a far more middle class feel to it, with more posh settings and the characters appearing to be richer. Also out trailer was more light-hearted than the eastenders one, and we aimed ours at a different target audience. This is shown by the age and appearance of the characters in our trailer compared to the eastenders one.
Friday, 9 December 2011
Ancillary eastenders
To know the soap ancillary conventions we created our own poster, using publisher and clips from eastenders on BBC i-player. This gave us an idea of how to create our own for the trailer, and we could take examples such as the made in chelsea poster to give us ideas on how to construct ours.
Thursday, 8 December 2011
Soap opera
View more presentations from JackGilmartin.
To begin my coursework I researched into american and english soaps. I found that audiences wanted very different things from both, english audiences wanted relatable storylines whereas american audiences wanted glamour and drama. I also looked at previous sopas and their brands to give me ideas for what my own soap could be.
To begin my coursework I researched into american and english soaps. I found that audiences wanted very different things from both, english audiences wanted relatable storylines whereas american audiences wanted glamour and drama. I also looked at previous sopas and their brands to give me ideas for what my own soap could be.
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