We wanted to continue the E4 branding in out ancillary as this is the institution we wanted BeechMount to be broadcast on. This meant it was important to create an authentic E4 logo to go on the bottomo right of our poster. We decided to go for something similar to this ancillary, as it is simple and the picture does most of the explanation without the need for words around the page. The main characters need to stand out, and are dressed in costume that they would be wearing in the show. This is something that we made sure we did when taking the photos of our characters for the ancillaries. Also the setting of the poster was important to let the audience know what the soap is and creates the mise en scene for the soap.
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