Final soap trailer

This refers to evaluation question 3 

This is my final trailer having made all the changes from the audience feedback given to me. I had changed the

•  Editing so that it matched the music, to fade in and out on the clicks
• The order of shots so that the the reverse shots went together, and the storyline about Gary made sense
• Added another title card to engage the audience and really make the story lines clearer
• Add a title card at the end with e4 branding

This overall made my trailer much more professional. I also included the time and date the show would be aired, so as to locate a target audience. There were still a few areas I felt I could have improved however, such as sharper edits all the way throughout and a less pixelated end title card. However overall I felt that my trailer works pretty successfully. 

Final Ancillary 2 - Poster

Final Ancillary 1 - Magazine

Evaluation Question 4 - video

Use of technologies

Evaluation question 4 media a2

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Evaluation Question 4

Question 4

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Evaluation Question 3

Question 3

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Audience - Evaluation Question 3

Audience feedback

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Evaluation Question 2

Question 2

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Location of Shots

Location and shot types

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This refers to evaluation question 1

Evaluation Question 1

Question 1

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Character stereotypes

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This refers to all the evaluation questions

Media coursework second draft

This evaluation refers to question 3

Following the previous audience feedback I had greatly improved the trailer. The title cards had been used more effectively, to give the audience a better idea of the story and edited to create drama. The edits had been all put in place, and all ran smoothly together, and matched the music track I had chosen. The track was edited in garage band so that it was much more smooth and even throughout. However there were still a lot of areas I needed to improve on according to the feedback :

•  Use of branding at the end title card needed to be improved
• Music needs to be an even volume throughout, when dipped and when at the original volume
• Sharpness of editing needs to be improved - use of fade on the clicks of the track
• The use of reverse angle editing needs to be better
• The gay storyline needs to make more sense and be emphasised more as it is an important part of the trailer

Reference to evaluation question 1
The Made in chelsea trailer had influenced my title cards, by the use of repetition. Also the way I tried to edit it a fast pace was similar to the Chelsea trailer. However the way my song and clips worked together was very different.

Unused footage

Refers too question 3 and 4

Here is a selection of footage from the clips that we couldn't use in our trailer. Half of the reason for this was that the camera was upside down on two of the scenes, and this was not able to be turned round the right way. It therefore looked unprofessional and did not match the conventions of a trailer so it could not be used. This could have been solved by usage of a tripod

Also some of the scenes were Gary the gay character was supposed to be crying received feedback like "It's not realistic enough" and "It doesn't fit with the rest of the trailer", so they had to be edited out of the trailer.

In the first clip, the girls were walking into a cafe and it was supposed to be used as an establishing shot. Due to the poor quality of footage however most of the cafe scene was cut out and this meant this establishing shot was not relevant. Also the fast paced edit of my trailer meant there was little room for establishing shots. Also due to a name change the shot of the elm bank sign was unnecessary and therefore could not be used. 

Finally due to the majority of my group not having any acting experience there was a lot of outtakes in the footage. The hardest scene to shoot was the one where Gary came out to his brother, and they was a lot of wasted camera footage. It would have been easier to shoot over the shot clips so that it could have been broken up into smaller lines.

Media coursework Rough cut

This evaluation refers to question 3

This is my original draft of my trailer. After I had got the sound track sorted I felt that my scenes and edits had began to come together well. However, I still needed to change some things such as the edits of the music to be smoother and to change the order of some of the clips so as to make the story clearer. I showed the class the trailer and got this feedback:

•  Good use of fades inbetween clips
• Well edited to make parrallel narratives clear
• Good choice of music to match scenes

I also was suggested these changes

•  Make the music quieter when charachters were speaking
• Continue to use fades throughout the trailer
• Use title cards more effectively
• Cut the length of some of the shots

I also knew that I needed an ending title card, and had to add more title cards throughout the trailer to make the story clearer. From watching other soap trailers, I realised my editing had to be sharper to match the non deigetic music.

Question 1 Evaluation reference

From watching a Made in Chelsea trailer I saw that repetition was an interesting feature of title cards. I decided to use this in my trailer by using all words that began with the letter 'D' to match conventions. I also needed to add an effect to the way the words appeared onto the page.

The soundtrack

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Soap Magazine

This refers to evaluation questions 1 + 2
From our research into soap magazines we found that there were two main types of design. The first one is a more smart and organised design, as seen with the radio times. The second one has a trashy layout, and is filled with different colours and images etc. This is the type of layout we went for as we felt it was more typical of the soap magazine genre.
The features we would try to include to create an authentic soap magazine would be

• Lots of different images
• Making sure the pictures are of the charachters in costume
• Lots of bright varied colours
• Dramatic headings
• Headlines about different soaps other than our own

Ancillary research

This refers to evaluation question 2

We wanted to continue the E4 branding in out ancillary as this is the institution we wanted BeechMount to be broadcast on. This meant it was important to create an authentic E4 logo to go on the bottomo right of our poster. We decided to go for something similar to this ancillary, as it is simple and the picture does most of the explanation without the need for words around the page. The main characters need to stand out, and are dressed in costume that they would be wearing in the show. This is something that we made sure we did when taking the photos of our characters for the ancillaries. Also the setting of the poster was important to let the audience know what the soap is and creates the mise en scene for the soap.

Organising the Filming

Evidence of planning

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East enders opening credits

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From the eastenders research, it was clear that just from the opening drums and picture that the audience would know what soap it was. This was because it had a clear brand identity. This was something I tried to establish with my soap through my product and ancillaries, so that it it could be easily recognisable and easily related to by an audience. However as my target audience was different (16-24) the branding had to be completely different to eastenders.